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A collage of screenshots from the X Premium Business website, showcasing features like account verification, analytics, and different subscription plans.

What is X Premium Business? A Simple Guide to Grow Your Brand on X

Posted on October 10, 2025

X has launched a powerful toolkit designed specifically for companies called X Premium Business. If you want to grow your brand online, this service aims to make it simpler. It’s more than just a verified checkmark; X Premium Business provides a set of practical tools to help you build trust, reach more customers, and protect your brand’s reputation.

Key Features of X Premium Business

In simple terms, here’s what signing up for X Premium Business gets you:

  • Build Trust Instantly: You get a gold checkmark next to your name, showing everyone you are an official, verified business. This helps you gain credibility immediately.
  • Showcase Your Team: You can officially link your company’s leaders and key employees to your main account, creating a more professional and cohesive brand presence.
  • Hire Top Talent: Post job openings directly on your profile to reach a vast pool of potential candidates looking for their next opportunity.
  • Get Real-Time Insights: Understand what people are saying about your brand with powerful analytics. This helps you make smarter marketing decisions.
  • Protect Your Brand: The service includes advanced security and impersonation defense to keep your account and reputation safe from fakes.

Why Should You Care About X Premium Business?

Brands are seeing massive growth on the platform. For example, a recent product launch by Xiaomi reached 4.1 million viewers on X, compared to just 6,300 on YouTube. This shows that X is a place to connect with people ready to engage and buy. X Premium Business gives you the professional tools to do it effectively.

To help you get started, X is even offering up to $12,000 in free ad credits for businesses that sign up for a yearly plan.

In short, if you’re looking for a serious way to grow your company on social media, X Premium Business is a tool worth looking into.

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